What web tool do you need?

Website, web service or web platform? Let's decide! Every tool has a purpose and I hope this article will help you better understand the difference.

Sales page

Essentially a card of one or a service with an obvious presentation of information on products and functionality that allows the user to place a purchase or order.

Purpose: High-quality and obvious presentation of a product or service on all types of devices and an obvious option for the user to place a purchase or order.

Technologies: With proper design, such a tool can be implemented by a designer, an html layout designer + quite a bit of js

Monetization: Supplying targeted traffic from thematic resources and advertising networks will ensure sales for which this tool was developed!

Business card

Information on the organization distributed into sections.

Purpose: Obvious for the user placement of information about the organization type: types of activities, forms of ownership, bank details and contacts.

Technologies: With proper design, such a tool can be implemented by a designer, an html layout designer + quite a bit of js

Monetization: Submission of targeted traffic from thematic directories and advertising networks will ensure the appeal of clients potentially interested in the company's services, which is why this tool was developed!

Directory

Help information divided into sections.

Purpose: Navigation through help topics is obvious to the user and, preferably, searching using key phrases.

Technologies: With proper design, such a tool can be implemented by a designer, html layout designer, programmer and just a little js

Monetization: Such tools are loved by search engines and, if implemented correctly (site map), are well indexed by the latter, which ensures that they appear in search results! Directories are monetized from the sale of advertising space, links to products and services of partners, which is why this tool was developed!

Shop

A showcase with a display of goods or services!

Purpose: The obvious purpose for the user is the ability to search and make a purchase of a product or service.

Technologies: There are a lot of ready-made solutions, both shareware and paid. Shareware, as well as paid ones, always require improvements (optimization of queries, speed, graphics, etc., etc.), but they are very convenient for testing hypotheses like “my product is definitely in demand.”

Monetization: Everything is clear here! Ensured the display of goods in the window and ensures sales.